AI Sales Coach

Practise the hard
sales conversation
before the real one

Your salespeople role-play live, face-to-face video conversations with AI avatars that play real buyer personas, in your industry, your scenarios. Then get an instant, evidence-backed coaching report.

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Live Video Role-Play 00:06:12
LIVE · HD VIDEO
The sales rep on their webcam You
Priya, a sceptical CFO, on the video role-play call
Priya · CFO, Sceptical persona

"Honestly, we've looked at tools like yours before, and they didn't move the needle. Why would this be any different?"

✓ Discovery ✓ Listening ~ Objection handling ⚠ Talking past the buyer

THE TRAINING GAP

The classroom ends. The selling skill rarely survives the week.

Most of the training is forgotten in days.

Research on the forgetting curve is brutal: without active practice, learners lose the majority of what they were taught within a week. A two-day workshop becomes a line item with no lasting return.

Role-plays don't scale, and everyone hates them.

Practising on a manager or a peer is awkward, inconsistent, and time-boxed to a single afternoon. It can't be repeated on demand, and the feedback depends entirely on who happened to be in the room.

So reps learn on live deals instead.

Your pipeline becomes the practice ground, and lost deals are the tuition. New hires ramp slowly, fumble the same objection a dozen times, and the cost lands where it hurts most: revenue.

🎯

Training companies struggle to prove impact

After the workshop, all you have is a feedback form. There's no objective evidence that behaviour actually changed, and that makes renewals harder to win.

⏱

Sales leaders wait months for reps to ramp

Time-to-productivity is long and uneven. Some reps find their feet in weeks; others take quarters, and you can't see which is which until the numbers come in.

HOW IT WORKS

From workshop to repeatable practice, in three steps.

1

Configure the prospect & scenario

Pick a buyer persona, set the industry, the product, the deal stage, and the difficulty. Whether it's a cold discovery call or a tense renewal negotiation, the scenario reflects the conversations your team actually has.

2

The rep practises, live

The salesperson sits face-to-face with an AI video avatar that stays in character, reacts to what they say, raises real objections, and never breaks. They can practise at 9 am or 11 pm, as many times as they want.

3

Instant coaching report

The moment the call ends, the rep gets a scored report against your framework: competency ratings tied to exactly what they said, specific strengths, growth areas, and a personalised coaching narrative.

Live Video Role-Play ● Coaching Active
LIVE · HD VIDEO
The sales rep on their webcam You
Rohan, a decisive CEO, on the video role-play call
Rohan · Decisive CEO, Manufacturing
Live Conversation Signals
Asking vs Telling Strong
Customer-centricity Drifting
Handled the objection Missed

THE PROSPECT

A buyer who pushes back, just like the real one will.

Most "sales simulators" are glorified quizzes. This is a live conversation. The avatar holds a personality, reacts to what your rep actually says, raises objections in the moment, and stays perfectly in character, so the practice feels like the call, not a checklist.

In character, not on rails

The avatar responds to the rep's actual words. Push too hard, and a sceptical buyer digs in; build genuine rapport, and they open up. No two practice runs play out the same way.

Your industry, your scenarios

Configure the sector, product, deal stage, and stakes. A SaaS discovery call, a pharma detailing visit, a B2B renewal under price pressure: the context maps to the conversations your team really has.

Practise on demand, 24/7

No scheduling a manager, no booking a room. Reps repeat the same tough scenario until it's muscle memory, before it ever costs a real deal.

BUYER PERSONAS

Six buyers your reps will recognise instantly.

Each persona behaves like a real decision-maker, with their own temperament, priorities, and way of saying no. Personas are fully configurable, so you can add your own to match the buyers your team faces.

Driver buyer persona

Driver

Definitive

Fast, blunt, and time-poor. Wants the bottom line in the first minute and challenges any rep who buries it. Rewards confidence and conciseness; punishes waffle.

Orchestrator buyer persona

Orchestrator

Collective

Won't decide alone. Loops in the team, weighs the impact on everyone, and needs the rep to help them sell internally. Tests whether your team can arm a champion.

Connector buyer persona

Connector

Expressive

Warm, talkative, and buys on trust. Wants rapport before substance, but a rep who mistakes friendliness for a closed deal will be left waiting.

Pragmatist buyer persona

Pragmatist

Validator

Questions every claim and wants proof, references, and specifics. Sees through hype instantly. The toughest test of whether a rep can substantiate value.

Perfectionist buyer persona

Perfectionist

Granular

Lives in data, specs, and ROI models. Slow to commit without detail and uncomfortable with ambiguity. Demands precision. Vague benefits get nowhere.

Pioneer buyer persona

Pioneer

Experimentalist

Curious, flexible, and drawn to new ideas. Easy to excite, hard to pin down. Tests whether a rep can turn early-adopter enthusiasm into a concrete next step.

YOUR METHODOLOGY

Scored against your framework, not generic AI opinion.

Every coaching report is generated against a framework you define: your dimensions, your behavioural anchors, your weights. The assessment engine doesn't impose a one-size-fits-all rubric; it evaluates each conversation against the selling methodology you already teach.

Define your own dimensions

Configure the competencies that matter to you, each with a clear ideal and behavioural anchors that tell the AI exactly what good looks like.

Weight what matters most

Emphasise discovery for new hires, negotiation for senior reps. The scoring reflects your priorities for each programme or cohort.

Every score is backed by evidence

No black box. Each rating points to the exact moment in the transcript that earned it, so coaching is grounded, defensible, and easy to act on.

Assessment Framework Fully configurable
Discovery & Questioning weight 30%
Basic questionsIncisive questions
Customer-Centricity weight 25%
Pushing productClient outcomes
Objection Handling weight 25%
DefensiveConsultative
Driving to Next Steps weight 20%
PassiveIn control

SAMPLE OUTPUT

The coaching report is ready the moment the call ends.

Illustrative example. Scores map to the framework you configure; competency names and weights shown here are samples.

Coaching Report: R**a M.

Scenario: Discovery Call · Sceptical CFO (Manufacturing)  ·  24 May 2026  ·  14 min
OVERALL 7.4 / 10
Competency Scores
Discovery & questioning 8.1 / 10
Customer-centricity 7.4 / 10
Objection handling 6.2 / 10 ⚠
Driving to next steps 7.9 / 10
Evidence from the Conversation
Strong open question: "Before I talk about us at all, what's actually forcing this onto your priority list this quarter?" → Opened with a business-context question instead of a pitch. Set a consultative tone early.
On the price objection: "I understand it feels expensive… but most clients see the value once they're using it." → Acknowledged then deflected. Missed the chance to quantify value against the CFO's stated cost pressure.
⚠
Growth area: Objection handling. When the CFO pushed back on price, the rep retreated to a generic value claim rather than reframing around the cost of inaction they'd just uncovered in discovery. Practise tying the response back to the buyer's own words.
Coaching Narrative (AI Generated) You ran a genuinely strong discovery: your opening question put the CFO's agenda first and earned you the right to keep asking. The gap is in the back half: once you'd surfaced real cost pressure, you let it go when the price objection came. Next time, bridge straight from their pain to your value with a number attached. You're close. This is a finishing skill, not a foundational one.

WHAT'S INCLUDED

Everything you need to make practice a habit.

Live Video Role-Play

Face-to-face conversations with AI avatars that hold character and react in real time, not a quiz, not a chatbot.

Configurable Buyer Personas

Six ready-made buyer archetypes plus your own, each with a distinct temperament and way of pushing back.

Industry & Scenario Builder

Set the sector, product, deal stage, and difficulty so every practice run mirrors a real conversation your team has.

Your Assessment Framework

Define the dimensions, weights, and behavioural anchors. The AI scores against your methodology, not a generic rubric.

Evidence-Backed Reports

Every score points to the exact transcript moment behind it, with strengths, growth areas, and a coaching narrative.

Progress & Cohort Analytics

Track each rep's improvement over time, compare across cohorts, and turn soft training into a measurable trend.

BUILT FOR EVERYONE INVOLVED

One platform, four points of view.

Salespeople

Practise on demand, see their own scores trend upward, and walk into real calls having already had the hard conversation a dozen times.

Trainers & Coaches

Review sessions, add their own notes on top of the AI report, and spend coaching time on the few reps who need it most.

Training Companies

Brand the practice around their own methodology, prove behaviour change to clients with hard data, and make programmes stickier.

Sales Leaders

See ramp time fall, spot skill gaps across the team early, and connect training investment to conversations that actually convert.

WHY PRACTICE WORKS

The case for deliberate practice.

Figures below are illustrative and research-informed. They reflect well-established findings on learning retention and projected impact, not guaranteed outcomes. We'll help you measure against your own baseline from Day 1.

~70%
Most of the training is forgotten within a week without practice
Forgetting-curve research
∞
Repeat attempts at the same scenario, at any hour
vs. a single live role-play
Faster
Ramp for new hires through repeated reps
Projected: measure vs. your baseline
Measurable
Behaviour change you can show clients & leadership
Evidence-backed scoring

Retention figures reflect published learning-science research. Ramp and impact claims are projections to be validated against your own data. We don't invent outcomes.

SECURITY & COMPLIANCE

Your people's data, handled properly.

Practice sessions and reports are sensitive performance data. They're never used to train AI models without explicit consent, and every session runs under strict governance.

GDPR Compliant

Full data subject rights: access, deletion, and portability. Indian or EU data residency available on request.

ISO 27001 Certified

End-to-end encryption in transit and at rest. Independent audit. Your team's data stays yours.

SOC 2 Type II

Annual third-party attestation for security, availability, and confidentiality across all systems.

FREQUENTLY ASKED

Questions training and sales leaders ask us

No, it makes them more effective. The platform is where reps practise what your programme teaches, as often as they need, between and after sessions. Trainers stop spending time refereeing role-plays and instead review AI reports, add their own coaching notes, and focus their attention on the reps who genuinely need it. It works alongside your existing training, or as standalone practice for teams without a formal programme.
Yes, that's the point. You configure the persona's temperament, the industry, the product or service, the deal stage, and the difficulty. A SaaS discovery call, a pharma detailing visit, a B2B renewal under price pressure: each is set up to mirror the conversations your team actually has. You can build a library of scenarios and assign them to specific cohorts or individuals.
Absolutely. The assessment framework is fully configurable: you define the dimensions, their weights, and the behavioural anchors that describe what good looks like. The AI scores each conversation against your methodology, not a generic rubric. For training companies, this means the practice and the reports carry your brand and your model end to end.
Every score is grounded in transcript evidence. You can read the exact moment in the conversation that earned each rating, so nothing is a black box. Trainers can review and adjust, and add their own qualitative notes on top. We recommend a short calibration period where your coaches review AI reports alongside their own judgement to build confidence before relying on it at scale.
A chatbot is text. A recorded exercise is a one-way monologue. This is a live, two-way video conversation: the avatar holds a personality, listens to what the rep actually says, raises objections in the moment, and adjusts in real time. Push a sceptic too hard and they dig in; build genuine rapport and they open up. It feels like the real call, which is exactly why the practice transfers.
The moment the call ends, the rep gets a scored report against your framework: competency ratings tied to specific quotes, clear strengths, prioritised growth areas, and a personalised coaching narrative. Managers and trainers see the same report plus progress over time, and can drill into any cohort or individual. Soft skills training becomes a measurable trend instead of a feedback form.

THE VIDEO AI SUITE

Start With the Right Talent

Great sales coaching only works when you have the right raw talent in the seats. If your recruiters are struggling to feed your pipeline with quality candidates, deploy our AI Video Interviewer (ARIA) to screen 100 applicants in the time it takes to screen 10.

Explore AI Video Interviewer

READY TO SEE IT LIVE?

Watch a rep practise the hard call
and get coached in real time.

A 30-minute live demo. No slides. We'll run a role-play against one of your real scenarios and generate the coaching report in front of you, start to finish.

No commitment required. Your enquiry is sent securely to info@platinumone.co.in.